Style Pick | Pure Austin 410 Speed Shop

A hip new downtown training facility is an inspired place to sweat.

Rough and tough: these are the two qualities that most inspired principal architects Jean-Pierre Trou and Aaron Vollmer while designing Pure Austin’s latest fitness hot spot, 410 Speed Shop. The gym is a former car repair shop turned premier training facility, but it’s stayed true to its roots with the help of Trou and Vollmer, who vowed to honor the iconic history of the space throughout the design process.

“We wanted to create a statement, something iconic that resembled both the history of the space as well as the core values of both brands, Pure Austin & Rogue Running,” Trou says.

The spacious building is situated adjacent to railroad tracks, and that theme is carried over to the interior as well, where Trou and Vollmer have created “containers”: large reclaimed shipping pallets that give the space more division and character (one of them holds Rogue’s vast array of candy-colored sneakers and other gear) and embody the themes of movement and strength that are so important to both brands.

“The space had a lot of character already. The warehouse look fit perfectly with their brands. We just needed an element that could tie everything together,” Trou says. “The containers help in the organization of the program elements, defining retail areas and training areas, as well as creating communal spaces, such as the juice bar.”

410 Speed Shop has one goal in mind: to foster a sense of community amongst both athletes and nonathletes that moves people to be inspired about life and fitness.

“When you walk inside 410 Speed Shop, you should feel like you want to work out; you should feel like you can’t wait to wear your running shoes and go for a run,” Trou says. “We want you to get pumped, inspired, and to come back with a friend. So it becomes a destination.”

410 Pressler Street (at 5th St)



Photography by Bill Sallans

Related Articles

Raven + Lily .jpg

Charity-driven brand gets a local face with new Manor Road storefront.


On South Congress, a former dive bar gets a retro cool makeover

Donna’s, Big Mamou, Blue Bayou, Trophy’s Bar . . . whatever (bourbon-soaked) association you have with the inconspicuous space on South Congress Avenue and Leland Street, you’ve never seen it like C-Boy’s Heart & Soul, the funky, red-lit soul bar from Continental Club owner Steve Wertheimer that opened on New Year’s Eve.

Wertheimer, who owns both Continental Club...

  • 0f8dfbf1-b6d6-4c56-b842-05d45acda39c.gif
  • image1.JPG
  • Elite 25_300x250.gif
  • unnamed-37.jpg
  • Copenhagen_Feb2015.jpg



  • 1cb151d1-621d-47f9-941e-7259eea04612.gif
  • Subscribe.jpg
Screen Shot 2016-05-06 at 2.07.04 PM.png

As the warm weather begins to set in and patio parties hit our calendars, we can’t help but embrace that summertime has returned to Austin. If you’re anything like us, you’ll be celebrating the return of the season with decadent ice cream, healthy smoothies and icy cocktails from your favorite local spots.

For those days when it’s too hot to venture out, we went to Austin’s sweet treat professionals and compiled the ultimate collection of DIY recipes to make from your home. Click through the galleries below to learn how to make everything icy and sweet, from poptails for date night to ice cream sandwiches for a dinner party.


The spring edition of the Renegade Craft Fair returns for its seventh year in Austin May 14-15 at Fair Market. With over 125 makers on the roster, the scene is sure to be bustling with local artisans and DIYers slinging their unique, one-of-a-kind wares. In addition to great shopping, the RCF offers activities, special showcases and plenty of food and drink options for visitors. This year, celebrate your hard work shopping with a snack from Burro Cheese Kitchen and Lucky Lab Coffee Co. before commemorating the afternoon with some snapshots from Magnolia Photo Booth Co. But before...


Inspired by the beautiful outdoor living spaces featured in our May feature The Space Between, we went window shopping and found some great outdoor furniture and accessories to liven up your outdoor patio, porch and pool. Flip through the galleries below to see how you can add a pop of color and style to your outdoor hideaway.



Hundreds of people are moving to Austin each day, and downtown is one of the major hubs of growth for the city. Local real estate expert Jude Galligan discusses smart urban growth and what to expect this year as the skyline continues to evolve.

Your blog keeps Austin updated on the latest news in downtown. What is the most exciting development happening right now?

From my point of view, the most exciting development is the Waller Creek District Master Plan. Decades in the making, this transformative project came to life after designers competed for the contract. It is finally coming to downtown, bringing an imaginative chain of parks,...


As you flip through the pages of our February Love Issue, one thing you’ll notice is the beautiful blooms that pop up throughout the magazine. We got some major googly eyes for the bouquets featured in our "Real Weddings" features, and earmarked the TRIBEZA Wedding Guide for even more Pinterest-worthy petals.

Instead of letting all that inspiration go to waste, we tried our hand at flower arranging to see what we could create. Since we consider ourselves floral design novices, we asked a few top designers...