Street Fashion | Cheer Up Charlie's

Inside the new downtown home of beloved dive bar Cheer Up Charlie’s—at the former Club de Ville space—there’s a palpable energy that’s impossible to ignore. The bar has created its own fun, bold, and character-filled voice in Austin’s nightlife scene, and if the line that winds down Red River to get in on a Saturday night is any evidence: it’s working.

This is the welcoming committee: From vintage Jammerz pajama pants to re-imagined Callahan’s General Store cowboy boots, Cheer Up Charlie’s colorful cast of barkeeps defines Austin cool. Think wardrobes where wacky Goodwill scores meet Diane Von Furstenberg, where more is definitely more, and where every article of clothing—from a black T-shirt to a turquoise pinky ring—has a story attached.

900 Red River St. |


Brian Almaraz

Vintage Diane Von Furstenberg short-sleeve sweatshirt, late 1980s Jammerz pants from Prototype Vintage, vintage leather oxfords, “Neopolitan ice cream jacket” from Treasure City Thrift Store, sunglasses from Buffalo Exchange, and “a gold chain a friend left at my house.”


Candice Bertalan

All vintage—found at Austin thrift stores—with H&M jeans.


Cole Evans

His mom’s fish-patterned shirt, Levi’s 511 jeans, and Sperry Topsiders.


David Dubois

Kill City Black Jeans, combat boots, BloodMilk cross necklace, Ethiopian and Tuareg jewelry, Ray Ban sunglasses.


Dustin Gaudet

Gradfather’s vintage Levi’s jean jacket, Nudie jeans, T-shirt from 1995 Houston Mogwai concert, laceless Asics Tiger sneakers, and a “sound guy hat.”


India Gail

Shirt from a friend’s clothing swap, Urban Outfitters bell bottoms, Steve Madden platform shoes.

Maggie Lea

Madewell shirt, Urban Outfitters jeans, ASOS shoes.


Max Beiler

Vintage camo jacket, Fresh Jive jeans, BDG T-shirt and hoodie, Tretorn shoes.


Paul Schmidt

Shiva Lingam necklace from Nature's Treasures, vintage gold bolo tie, black turtleneck from Blue Velvet, suede jacket and circle sunglasses from Buffalo Exchange, boots from Callahan's General Store.


Photography by: Jessica Pages

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