Our Little Secret | Robin & Andrew's Fresh Plus

Robin Bagley Logan is a marketing and project manager at Andersson-Wise, and Andrew Logan is a project manager at Runa Workshop.

When given the opportunity to write about a personal and precious architectural spot in Austin, we quickly began running through all our favorite buildings, streets, alleys, nooks, and crannies, but none of them felt personal enough. We realized what we truly love about Austin, as architectural designers, is our neighborhood. What ours provides is the most valuable commodity afforded by any urban environment: time. More specifically, our neighborhood is home to a cherished grocery store called Fresh Plus.

To those who have lived in Austin for several years, Fresh Plus is no secret. But it’s something special to most anyone who has been in one of the three locations around town. Fresh Plus gives us the intangible gift of time better spent, returning to us moments that would have otherwise been consumed by driving. One of our favorite pastimes/hobbies/joys is cooking. And because of our proximity to the market, we’re able to spend time as a family walking to the store and deciding what’s for dinner after glancing at the weekly specials and local seasonal produce.

We also find that Fresh Plus is an urban catalyst. It’s a place that helps give this community identity. It provides a place to run into people again and again until you eventually say “hi,” learn their name, and know it for next time. It creates friendships and knits threads across the community in a way that a car-oriented, big box grocery store is unable to do. Sure, we spend a little extra on groceries, but we save in gas, sanity, and most critically, time. We will continue to support this local gem and we hope this might encourage those reading to shop small and more often by walking to and supporting your neighborhood market.


Photography by Annie Ray

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