For some, SXSW means standing in line for hours to score free drinks and a glimpse at Lady Gaga. For local artists, it’s a hectic week filled with opportunities for both serious exposure and serious competition.
“South By kind of wakes us up and puts some wind in our sails to be even more creative,” says Mariclaire Gamble, frontwoman of Austin electro rock pop outlet MCG. “It’s like a double-edged sword; you feel small again, but it’s kind of inspiring at the same time.”
As artists fight for stages and spectators, Austinites have the chance to show their favorites some love and enjoy some outstanding performances in the process.
“I perform the same way regardless of who’s there and how many people,” says Mobley, a local musician with an electrifying stage presence, impressive ability to bounce between instruments, and sound that’s arguably better than anything on the radio. “I see that as my job; regardless of the mindset you came in with, you leave having had an enjoyable time [while] I’m on stage.”
Find out more about MCG and Mobley and get details on where to catch them during SXSW at Mcgtheband.com and Mobleywho.com.