Exposed | Rebecca Finell

Look around the kitchen counter of just about every new mom, and you will probably find a Boon green grass drying rack. Millions of babies have learned to eat with the Boon squirt spoon and hundreds of toys have been scooped out of the bathtub and in to the stylish Boon “Frog Pod.” Rebecca Finell is the visionary who invented these products—the person who single-handedly changed the face of the baby product industry with clever modern design in much more than just primary colors. After selling Boon for over $31 million (she still owns a piece of the company), Finell moved her family of five to Austin from Arizona and just launched her next endeavor, Finell, a line of tabletop, trays, home accessories, and even handbags. Just a few weeks before the site launch (it is now live at, we caught up with the dynamic industrial designer in her über-chic headquarters to find out about what inspires her.

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10 Questions for Rebecca

Describe your aesthetic in four words.

Minimal, sophisticated, unorthodox, modern

What is your idea of perfect happiness?

A long vacation with my family. We love to go places that we have never been and explore new cultures together.

List some materials you are currently most interested in working with.

I have always loved working with wood. I am finally launching my first wood product! We are making these fabulous walnut angled boxes with sliding acrylic lids. I love the smell of the wood and the smooth texture of the waxed finish.

What has been the proudest moment of your career?

A few years ago I sent a Vietnamese orphanage a few hundred of my Squirt feeding spoons. They sent me a note about a month later telling me that my spoons were literally saving lives. They had over 50 babies and kids and only one or two caretakers to help feed them. My spoon design made it easy for the disabled children to feed themselves.

What is your favorite meal and at what restaurant in Austin?

The crispy redfish street fried rice at Elizabeth Street Cafe, the Llano poblano at Hopdoddy Burger Bar, and the pappardelle at Second Bar + Kitchen.

Who/what inspires your style?

Japanese design—especially their delicate glassware, brilliant origami, and fine-crafted wood pieces. It is always simple yet VERY thoughtful design.

Who is your favorite fashion designer?

Rick Owens. I love his materials, asymmetry, and neutral color palette. His clothes are edgy yet modest and they are comfortable!

If you weren't in your current career, what else would you try?

My plan was to be is to be a heart surgeon—I could go back to that.

What was your favorite article of clothing when you were a child?

I had a rainbow-colored swimming suit that I wore all summer. I even wore it under my clothes when I started first grade until my mom made it disappear.

What is one thing people don't generally know about you?

It took me 11 years to get my Bachelor's Degree—two years as a fine art major, four years as pre-med, five years in industrial design (the two children I had during the ID program slowed me down a bit).


Photography by: Andrew Chan

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