Behind the Scenes | Rosehip Flora

For a florist with a fondness for late night foraging, life is a blossom-scented, petal-strewn adventure.

The studio where Erin Knipp crafts her floral arrangements is cool, tiled, and perfumed—an organized, temperature-controlled environment. But though Knipp works indoors most of the time, she finds much of her inspiration, and some of her materials, from the abandoned yards and gardens of Austin. You read that right: Knipp, owner of Rosehip Flora, is a forager.

“I have kids, so I drive a lot around Austin,” she says. “And I’m always scanning the landscape—I can’t help it. If a color pops out at me, or a different texture or foliage, I make a mental note of it, and then if I need it or want it, I go back in the dark of night and I get it.” She grins mischievously. This is obviously the fun part for her.

But, Knipp explains, she’d never take from someone’s prized garden. Instead, she sticks to abandoned lots or seriously forlorn-looking plants. And she never decimates a plant. “I want to go back to it,” she says. “I want it to look great the next year so I can have that option again.”

Knipp enjoys foraging because it’s local and sustainable but also because it expands her palette, so to speak. “I clip stuff that wouldn’t necessarily travel well from California or Colombia or Holland.”

A former coffee-shop manager (Ruta Maya on South Congress) who holds a master’s degree in conflict resolution and mediation, Knipp first fell in love with flowers in grad school, working part-time for a florist to help pay her bills. “I answered the phones, swept floors, greeted customers . . .” She loved the job—and though she didn’t do much arranging, she learned by watching. When she moved back to Austin and her friends started getting married, she found herself offering to do their flowers.

“I was doing it for my own gratification and as a gift to them,” she says. But that gift quickly grew into a business; the vast majority of Knipp’s work is devoted to weddings. Her favorites, she says, are those where she is given creative freedom. “I want a bride who trusts me and my aesthetic and will appreciate being pleasantly surprised on her wedding day,” Knipp says. The satisfaction she finds in arranging—as she says, “all alone, picking posies”—may have once surprised her, given her education and the lack of entrepreneurs in her business-oriented family. But she followed her gut, embraced a passion for flowers, and twelve years later, Rosehip Flora is in full, glorious, and definitely local bloom.


Erin’s tips for a perfect summer centerpiece

  • Use succulents and cacti; indoors or out, they add a touch of green when everything else is turning brown. Hearty plants hold up best outdoors and prefer indirect sunlight.
  • Find a container that suits the venue or occasion. With succulents I prefer to use containers that are low profile and generally more sleek or modern. This keeps the focus on the plants. Line the container with pea gravel to absorb excess moisture.
  • Shop for a variety of textures, shapes, and colors, and consider how they will blend in the container. Don’t crowd the pot; plants need room to grow.
  • For a floral touch you can also “plant” a small vase among the succulents. Go native and find roadside wildflowers to fill the vase. This will add color while also offering the flexibility to change out the flowers as needed.
  • Top-dress the arrangement with any number of elements: moss, sand, rocks, tumbled glass. This is another chance to bring in color and whimsy.


Photography by Leah Overstreet

Related Articles

  • 0f8dfbf1-b6d6-4c56-b842-05d45acda39c.gif
  • image1.JPG
  • Elite 25_300x250.gif
  • unnamed-37.jpg
  • Copenhagen_Feb2015.jpg



  • 1cb151d1-621d-47f9-941e-7259eea04612.gif
  • Subscribe.jpg
Screen Shot 2016-05-06 at 2.07.04 PM.png

As the warm weather begins to set in and patio parties hit our calendars, we can’t help but embrace that summertime has returned to Austin. If you’re anything like us, you’ll be celebrating the return of the season with decadent ice cream, healthy smoothies and icy cocktails from your favorite local spots.

For those days when it’s too hot to venture out, we went to Austin’s sweet treat professionals and compiled the ultimate collection of DIY recipes to make from your home. Click through the galleries below to learn how to make everything icy and sweet, from poptails for date night to ice cream sandwiches for a dinner party.


The spring edition of the Renegade Craft Fair returns for its seventh year in Austin May 14-15 at Fair Market. With over 125 makers on the roster, the scene is sure to be bustling with local artisans and DIYers slinging their unique, one-of-a-kind wares. In addition to great shopping, the RCF offers activities, special showcases and plenty of food and drink options for visitors. This year, celebrate your hard work shopping with a snack from Burro Cheese Kitchen and Lucky Lab Coffee Co. before commemorating the afternoon with some snapshots from Magnolia Photo Booth Co. But before...


Inspired by the beautiful outdoor living spaces featured in our May feature The Space Between, we went window shopping and found some great outdoor furniture and accessories to liven up your outdoor patio, porch and pool. Flip through the galleries below to see how you can add a pop of color and style to your outdoor hideaway.



Hundreds of people are moving to Austin each day, and downtown is one of the major hubs of growth for the city. Local real estate expert Jude Galligan discusses smart urban growth and what to expect this year as the skyline continues to evolve.

Your blog keeps Austin updated on the latest news in downtown. What is the most exciting development happening right now?

From my point of view, the most exciting development is the Waller Creek District Master Plan. Decades in the making, this transformative project came to life after designers competed for the contract. It is finally coming to downtown, bringing an imaginative chain of parks,...


As you flip through the pages of our February Love Issue, one thing you’ll notice is the beautiful blooms that pop up throughout the magazine. We got some major googly eyes for the bouquets featured in our "Real Weddings" features, and earmarked the TRIBEZA Wedding Guide for even more Pinterest-worthy petals.

Instead of letting all that inspiration go to waste, we tried our hand at flower arranging to see what we could create. Since we consider ourselves floral design novices, we asked a few top designers...