Style & Preacher

Profile in Style | Preacher

Three ad biz all stars leave the big city to start the agency of their dreams in Austin.

Style2.jpg
Style7.jpg
Style3.jpg
Style4.jpg
Style5.jpg
Style1.jpg

We just want to spread the good word.

That’s the idea that inspired what creative agency, Preacher, founded by three alums from the celebrated firm, Mother N.Y., would be named. Launched in Austin in the beginning of this year with a kickoff party at SXSW, Managing Director Krystle Loyland, Creative Director Rob Baird and Head of Strategy Seth Gaffney have set up shop in a strikingly beautiful, light-filled headquarters looking over West Eighth Street. It took vision to look through what the space currently was (a nightclub) to see the bones for what it had the potential to be. They enlisted local craftsman David Clark of Kartwheel to create a collaborative work space full of interesting details using many reclaimed wood and concrete elements throughout their second-floor digs. Baird worked closely with Clark on the industrial, but warm design. “Ultimately, I trusted him [Clark] because if you are working with someone talented, the best thing you can do is give freedom because that’s where the magic happens,” Baird says. A long community desk anchors the space and all 12 employees plus a team of freelancers sit there together. “Everyone gets the same chair, filing cabinet, computer center,” Baird, a Texas native, says. “We found that by all sitting together and having as many live/work open areas as possible, it creates a warm environment where people feel more open to sharing and collaborating. You never know what thought someone throws out there that could trigger a big idea for someone else.” At Mother N.Y. the friends and co-founders worked with brands likes Stella Artois, Virgin Mobile and Sour Patch Kids to name a few. Since opening Preacher (which also has a gallery space as part of the 10,000 square foot offices where they will host shows in 2015), they have already worked with Nike, the Longhorn Network, as well as some local brands like Cuvée Coffee. “We have found so many folks to work with in Austin who are generous, courageous and hungry to do great work,” Loyland, also a Texas native, says. “On the client side, we are focused on working with companies that we really believe in. Austin has been the perfect place for Preacher, and we feel a collective excitement about how far we have come and where we are going. We want to build a place with a really strong culture that feels like family. That’s where we feel the most blessed—to look around at the people working so hard every day to build this place.”

Credits

Photography by Jessica Pages

  • 0f8dfbf1-b6d6-4c56-b842-05d45acda39c.gif
  • image1.JPG
  • Elite 25_300x250.gif
  • unnamed-37.jpg
  • Copenhagen_Feb2015.jpg

SIGN UP FOR OUR WEEKLY

eNewsletter

currentIssue.png
June_Cover-108x108.jpeg
  • 1cb151d1-621d-47f9-941e-7259eea04612.gif
  • Subscribe.jpg
TRIBEZA BLOGS
Screen Shot 2016-05-06 at 2.07.04 PM.png

As the warm weather begins to set in and patio parties hit our calendars, we can’t help but embrace that summertime has returned to Austin. If you’re anything like us, you’ll be celebrating the return of the season with decadent ice cream, healthy smoothies and icy cocktails from your favorite local spots.

For those days when it’s too hot to venture out, we went to Austin’s sweet treat professionals and compiled the ultimate collection of DIY recipes to make from your home. Click through the galleries below to learn how to make everything icy and sweet, from poptails for date night to ice cream sandwiches for a dinner party.

more
unnamed.jpg

The spring edition of the Renegade Craft Fair returns for its seventh year in Austin May 14-15 at Fair Market. With over 125 makers on the roster, the scene is sure to be bustling with local artisans and DIYers slinging their unique, one-of-a-kind wares. In addition to great shopping, the RCF offers activities, special showcases and plenty of food and drink options for visitors. This year, celebrate your hard work shopping with a snack from Burro Cheese Kitchen and Lucky Lab Coffee Co. before commemorating the afternoon with some snapshots from Magnolia Photo Booth Co. But before...

more
TRIBEZA04.jpg

Inspired by the beautiful outdoor living spaces featured in our May feature The Space Between, we went window shopping and found some great outdoor furniture and accessories to liven up your outdoor patio, porch and pool. Flip through the galleries below to see how you can add a pop of color and style to your outdoor hideaway.

more
6cac5c5a8c8ab233e90140848463bee7-d1026fbadb4e268d7fc0f385121f57a3.jpg

JUDE GALLIGAN

Hundreds of people are moving to Austin each day, and downtown is one of the major hubs of growth for the city. Local real estate expert Jude Galligan discusses smart urban growth and what to expect this year as the skyline continues to evolve.

Your blog keeps Austin updated on the latest news in downtown. What is the most exciting development happening right now?

From my point of view, the most exciting development is the Waller Creek District Master Plan. Decades in the making, this transformative project came to life after designers competed for the contract. It is finally coming to downtown, bringing an imaginative chain of parks,...

more
IMG_4713.jpg

As you flip through the pages of our February Love Issue, one thing you’ll notice is the beautiful blooms that pop up throughout the magazine. We got some major googly eyes for the bouquets featured in our "Real Weddings" features, and earmarked the TRIBEZA Wedding Guide for even more Pinterest-worthy petals.

Instead of letting all that inspiration go to waste, we tried our hand at flower arranging to see what we could create. Since we consider ourselves floral design novices, we asked a few top designers...

more