- Paloma Efron
- CoCo Paloma Desserts
The front room of Coco Paloma Desserts, where owner, pastry chef and artist Paloma Efron meets with clients to discuss her custom cake designs, feels a bit like a sweet culinary confection itself: The high ceilings are topped in crown molding and the walls are painted a sugary shade of pink. Efron, whose longtime dream was to open a pastry shop, says she still occasionally pinches herself. “There are days when I just stand here and look around and think, 'This is mine. I did this,'” Efron says.
Efron comes to cake making by way of graphic design. Though she worked in her former field for years, she found herself baking in every spare minute. So she took a leap, enrolling in Le Cordon Bleu pastry arts program in London. Upon her return stateside, she immediately landed a gig at the Driskill, and while there, she crafted as many cakes as possible. And then in 2006, she opened her own shop. “The best part of it is not so much the physical end product, but instead the feeling that you’re a part of somebody’s celebration,” Efron says. “That’s what I get joy out of. I’m creating a product that’s actually an important part of someone’s life.”